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Ms. Silke Burkert
Products and innovations

TASPO: The newspaper for the Green Market goes mobile

TASPO: The newspaper for the Green Market goes mobile
Innovation

Up-to-date horticulture news, comprehensive knowledge and the latest developments from all specialist areas of the green industry. With the TASPO app you are always up to date.

Every week, TASPO reports in detail on topics from all areas of the Green Market, whether production, services or trade. Regular specials - TASPO Garden Market, TASPO Trade Fair Journal, TASPO dossier, TASPO Christmas Tree - provide additional information about varieties, important events and developments in the garden center sector.

The app offers you:

  • Reading pleasure: An e-paper with visual and audiovisual added value
  • Archive: Keep track of your personal expenses
  • Search function: Search all your issues using keywords
  • Flexibility: Read when and where you want, whether in mobile or browser view

First published in 1867, TASPO is the oldest and highest-circulation weekly newspaper for the entire Green Market. The TASPO app now offers e-papers that correspond to the digital transformation of the publishing world and the green industry. 

 

Stand events

TASPO

Hall 8 Stand 8C16
06/13/2022 09:00 - 18:00
06/14/2022 09:00 - 18:00

TASPO at the IPM Summer Edition 2022


Of course, the newspaper for the Green Market should not be missing at the Green Horticulture Meeting in summer. Our TASPO trade fair team welcomes you to Hall 8 Stand C16. And after a year and a half break there is a lot to tell and a lot to show:


THE NEW TASPO
Since January of this year, our TASPO has had a new design. Take a look at the newspaper, which has become significantly more visual and therefore easier to read. Of course, we would also be happy to advise you on site about our subscription models. Whether in printed or digital format, there is something for everyone.
More information about the subscription: shop.taspo.de


TASPO APP
Since April, TASPO has also been available on the go. Visitors have the opportunity to try out the new TASPO app at the TASPO stand on provided tablets or their own devices. It will also be possible to activate existing subscriptions in the app on site.
More information about the app: app.taspo.de


TASPO ACADEMY
As a trade journal, we have a direct line to many experts in the green sector. With the TASPO Academy, we now have the opportunity to pass these connections on to our readers. The starting gun was fired with the monthly online training course in crop protection. In the meantime, the portfolio of the TASPO Academy has been expanded to include an online practical workshop series for florists and a webinar series on cemeteries. Other formats are already being planned.
More information about the TASPO Academy: shop.taspo.de/taspo-akademie


CREATIVE VIDEOS MADE WITH PASSION
In our new video series, you present your company to the trade audience in an authentic way - and with very little effort on your part. Our film team will come to you and you will tell the story of your business. This results in an individual introductory video, which you can of course also use for self-promotion. An advertising package for print, online and social media is also included. Together we will bring your company forward - please contact us at the IPM Summer Edition!
Direct contact: andreas.vonderbeeck@haymarket.de
We look forward to finally meeting you in person again on June 13th and 14th!

Company profile

Haymarket Media is the leading media group in the B2B market for horticulture and floristry. In Germany, around 55 employees provide the green sector with high-quality specialist information. In addition to the market leader TASPO, Germany's highest-circulation weekly newspaper for professional horticulture, we serve the market with six other special magazines. Digital offerings and live events such as the TASPO Awards complete the portfolio. Internationally, Haymarket Media is active on three continents with 70 media brands.

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